Types of buying motives

Types of buying motives

Buying motives can be categorized as follows:

1. Product Buying Motives

2. Patronage Buying Motives

1. Product Buying Motives

• The factors can be physical appearance like design, size, color, price, shape etc. or can be psychological features like status, desire to reduce danger etc.

• Product buying motives is divided into two categories:

• Emotional Product Buying Motives- 

1. If a person purchases a product without thinking much rationally (i.e. with less reasoning) then he or she is said to have persuaded by emotional product buying motives.

2. 10 kinds of emotional product buying motives:

1. Prestige

2. Imitation

3. Affection

4. Comfort

5. Ambition

6. Distinctiveness

7. Pleasure

8. Hunger and Thirst

9. Habits

• Rational Product Buying Motives-

1. Purchase a product after thinking rationally (i.e. logically deciding) then he or she is said to have persuaded by rational product buying motives.

2. 8 kinds of rational product buying motives:

1. Security

2. Economy

3. Low Price

4. Suitability

5. Utility

6. Durability

7. Convenience

     2. Patronage Buying Motives

• That influence a person to purchase a product from particular shop instead of purchasing from other shops selling the same product.

• Two Categories:

• Emotional patronage buying motives-

1. Purchase a product from a particular shop without thinking much about other shops.

2. 6 kinds of emotional patronage buying motives:

1. Ambience of shop 

2. Showcase of products

3. Recommendations by others

4. Prestige

5. Habit

6. Imitation

• Rational Patronage Buying Motives-

1. Purchases a product from a shop after complete analysis and reasoning.