The strategy process and strategy content approaches appear to be not only the earliest but also viewed as the two most commonly adopted approaches to developing business strategy in organizations. According to the process approach, a business strategy can be formulated through a series of activities. The focus and scope of the strategy process approach include all the related activities leading to the identification of the strategy as well as choosing the right strategy. Simply put, this particular approach involves a specific method that consists of related steps important for identifying, selecting and implementing strategy. Originally, the strategy process approach was conceived as a rational and comprehensive decision-making activity that can describe how strategy can be formulated based on information gathered from analyzing the strengths, weaknesses, opportunities, and threats facing the organization.
On the other hand, unlike the process approach, the strategy content approach has a narrower focus. This approach primarily emphasized only on identifying the specific strategy (the specific type of business strategies such as low cost, differentiation or niche) to be adopted by the organizations. The content approach is not concerned with the specific method or activities involved in developing a strategy. Its only focus is on selecting the best business strategy to be implemented by the organization. Put another way, the strategy content approach underscores the specific actions taken by organizations to develop their own specific strategy.
Comments