Market Aggregation
Terms refer to that marketing process in which a particular product or service is marketed to a large set of audiences or consumers, having similar kinds of needs and demands thus giving a heavy brand exposure.
Market aggregation is also known as ‘mass marketing’ or ‘undifferentiated marketing.’
Also, market aggregation leads to a reduced cost of marketing, manufacturing, and even a reduced cost to the customers. Example- necessities of the people like sugar, toothpaste, etc.
Advantages
It is an excellent way for companies to enhance product differentiation.
Disadvantages
The strategy of market aggregation lacks product diversity.
Only one product is promoted rather than others.
The inability of the markets to be able to identify the actual needs of some specific group of customers.
The company can only satisfy the needs and want of one particular group of people.
Comments