Directing: Concept

Directing can be defined as that function of management, which helps in guiding and leading people to work in such a manner so as to perform efficiently and effectively for the attainment of organizational objectives.
Directing is the managerial function, which initiates organized action.
It is one of the most important fundamental functions of management and is a part of every managerial action taken because the direction is primarily concerned towards various other function of management like leadership, motivation, and communication.
"Directing is the heart of management function.
Let us study the importance and principles of directing.
Directing refers to a process or technique of instructing, guiding, inspiring, counselling, overseeing and leading people towards the accomplishment of organizational goals.
It is a continuous managerial process that goes on throughout the life of the organization.

Main characteristics of Directing are as follows:

Initiates Action- A directing function is performed by the managers along with planning, staffing, organizing and controlling in order to discharge their duties in the organization.

While other functions prepare a platform for action, directing initiates action.

Pervasive Function- Directing takes place at every level of the organization.
Continuous Activity- It is a continuous function as it continues throughout the life of organization irrespective of the changes in the managers or employees.
Descending Order of Hierarchy- Directing flows from a top level of management to the bottom level.
Human Factor- Since all employees are different and behave differently in different situations, it becomes important for the managers to tackle the situations appropriately.

Thus, directing is a significant function that gets the work done by the employees and increases the growth of the organization.

Initiates Action- Each and every action in an organization is initiated only through directing.
Ingrates Efforts- Directing integrates the efforts of all the employees and departments through persuasive leadership and effective communication towards the accomplishment of organizational goals.
Effective directing develops co-operation and commitment among the employees and creates a balance among various departments and groups.
Coping up with the Changes- Employees have a tendency to resist any kind of change in the organization.
But, adapting the environmental changes is necessary for the growth of the organization.
A manager through motivation, proper communication and leadership can make the employees understand the nature and contents of change and also the positive aftermaths of the change.
This will help in a smooth adaptation of the changes without any friction between the management and employees.

Management Notes