1. Administrative Sales Manager
Administrative sales managers are found normally in highly integrated sales organisations selling multiple lines of products in national and international markets. He is not an authority on design, engineering, manufacturing and finance.
2. Field Sales Manager
The operative sales manager works under the direction, guidance and supervision of the general sales manager. He is mainly responsible for the effective implementation of sales plans and policies.
3. Administrative-cum-field Sales Manager
Sales manager combines functions of administrative and executive sales officer. Administration and field operations cannot go together. Size and economy point force units to combine roles of administration and field operation.
4. Assistant Sales Manager
He coordinates the work of sales staff that is specialized in advertising, sales promotion, research, merchandising and dealer relations. He acts as the link between the headquarters and the field sales manager at distance.
5. Product-line Sales Manager
The product-line sales manager is responsible for one or group of products in the product- line. He is responsible not only for sales but also for production, research, product- development, planning, advertising and profit.
6. Marketing Staff Manager
As the title suggests, the Marketing staff manager is not a line officer. He is one of the staff specialists delegated some of the responsibilities of the administrative sales manager. These staff managers being non-line officers have no field tasks.
7. Divisional/regional Sales Managers
Divisional or Regional sales managers are responsible for the delegated sales operational duties on a territorial basis. They report to Assistant sales managers or the field sales managers who act as the liaison officers with headquarters.
8. Branch Sales Managers
The branch sales manager is a line executive responsible for the direction of a small group of salesmen calling on consumers or dealers in the branch area. He recruits, selects and trains, salespeople with the guidance of a Divisional or Regional sales manager.
9. Sales Supervisor
A sales supervisor is a line sales manager who supervises normally eight to 14 salesmen. He is seen in the branch sales office of a national sales organisation having branches all over the nation. His work is to train and motivate the salesmen under his charge.
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