Qualities of sales executives
Self-confidence is the first step to success. Be confident; if you are not sure yourselves, how can you convince your customer. Self-confidence is not arrogance, be polite.
You have to commit to your job, this industry is too tough for those who have only half-hearted, committed or choose another field, do not waste your time.
Do not expect a “hit and run” system can bring any result, you should have the discipline to follow up on all your commitment.
All you tell should be the truth but does not mean you have to tell all the truth which you have to keep due to positioning and negotiation. Do not over-promise, if you are not sure, tell them I will find the answer for you.
Two many sales are knocking at your customers’ door, they can only remember the sales executive who gives them an impact.
A good impact can only be achieved if you prepare properly. I will not see any High Way salesman who just drops in and hear him talking nonsense, but I will accept somebody who has prepared a relevant topic which can arouse my interest. No preparation do not go to see the customer, you waste your time and the company's money.
Every day we learn, we can only advise our customers if we know what they are currently doing. And usually, you learn more from your customers by asking relevant questions, but before you can ask relevant questions you should have some basic knowledge of the issue.
You should have the courage to convey your idea, not just “Yes, Sir”, you will lose your value if every time your response is “Yes, Sir”, then the customer will send you away with1 kg of spray powder or ink. Usually, most of the idea comes from your observation/listening to other customers. By systematically learning, you can obtain a lot of ideas.
Don’t bring up the same topic every time you visit your customer, otherwise, you become Order Taker and they will happily send you away with 1 kg of spray powder. Think of a different topic,. The more knowledge you know in your relevant field, the more your customer will value you.
Whatever value you add to the customer, somebody has to pay and it is your customer who is going to pay.
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