Check on advertising expenditure
The advertising budget helps to have a check advertising expenditure.
The advertiser will utilize the right funds to achieve the advt.
There will be no wastage of funds by overspending on advertising the right amount will be spent to achieve the advertising objectives
Approval from top management
The framing of the advertising budget will enable the advertising manager to obtain approval from the top management.
If the top management feels that the budget amount is more, the advertising manager may have to provide the necessary justification for higher budgets
Balanced focus
The ad budget is prepared taking into consideration the requirements of the products that are to be advertised.
The right product is to be allocated the right amount of money.
There will be proper focus on the right place & the right period of advertising
Provides direction for the drafting of Ads
The Ad budget provides a proper direction for the drafting of ads.
The ads will be filmed or drafted.
When there is a large budget, the advertiser may think of selecting popular personalities, shooting the film at exclusive locations, using sophisticated computer graphics & so on
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