Attention Value
Almost all the people, who can make a purchase, do not have enough time.
Under such situations, the advertisement must be able to attract the attention of readers, at a glance.
There must be some speciality in the advertisement.
To make it more attractive, we may adopt the following devices:.
(a) Pictures and drawings should have a direct bearing on the product.
(f) The coupons must be part of the advertisement.
By filling the coupons the needy customer must be able to get full information and thereby it becomes a repeated advertisement to the seller
Suggestive Value
The message advertised should have some suggestive and useful value to those who go through the advertisement.
The words or pictures in the advertisement should have commanding power over the readers.
When one comes across the advertisement every time, he begins to consider the product
Sentimental Value
The sentimental feelings or the prejudiced attitude of the reader should not be affected by the advertiser; rather, they must be respected.
The likes and dislikes, habits and customs etc., of the readers, may be highly considered.
It must appear that the advertiser is doing it for the readers
Educative Value
When products are manufactured for the first time, it is the duty of the producer, through advertisements, to draw the attention of the people and to tell them about the use, merits, ingredients, special features etc., of the products.
When the advertisement can change their habits and mould the tendency to use the products, the market for the products increases.
People must have a feeling to see the advertisement through bearing eyes.
It gives new information, suggestion and knowledge to people and directs them to go for the product
Memorizing Value
Advertisement must create a good impression on the reader’s mind.
If it is good to read and charming to hear, has good memorizing value.
Through attractive brand name and catchy wordy slogans, may have a memorizing value in the minds of the readers
Instinctive Value
The advertiser must have a well-thought-out plan to make a copy to be advertised.
The matter or message must be arranged in such a way that the reader can understand and act on the message.
The presentation is brief with questions tempting or compelling the people to act on.
An inducement, an aroused feeling, a temptation, an inclination etc., in such advertisements
Comments